Values Our Values The Purple DNA Collaboration We work closely with our clients, prioritising open collaboration and honest communication. Independence We have always been, and will always remain 100% unbiased to deliver truly independent advice. Disruptive We want to challenge the sectors that we work in. "We've always done it this way", isn't good enough for us. Honesty and Integrity Our work comes as a fixed deliverable at an agreed price. Straightforward We engage clients through accessible visuals rather than long, bloated documents. Actions, not Words The quality of our work speaks for itself. Our aim is to deliver value right from the start.