Leadership Team

Our Leadership Team

Alistair Sergeant - CEO

Alistair founded Purple with a vision to create a different way of providing agnostic technology consultancy service into the mid-market. Alistair’s role as CEO is to focus on strategic leadership and growth within the business as well developing and managing client relationships so that they can benefit from his experience and knowledge. He thrives on leading a fast growing business that is disruptive to typical consultancy practices as it empowers its clients with the information they need to make the decisions that others try to make for them and as a result has developed a solid reputation for customer excellence.

Paul Forrest - Chairman


Paul is an experienced business strategist and board advisor, he joined Purple’s board to help establish the platform for growth. Paul has some twenty-five years’ experience of helping businesses to solve complex business problems, deliver their transformation goals and to achieve tangible strategic outcomes. Hands on and deep thinking, he has worked with many FTSE 100 clients, Global 500 businesses and major Government entities around the world.

David Campbell - Business Manager

David is an accomplished senior professional with extensive experience and skills in strategy, operations, marketing, selling, customer service, customer retention, account development and people management across multiple industries. David has been responsible for the successful creation and delivery of commercial strategies in outsourced environments in both the public and private sector. He is respected for building, leading and developing effective sales and operational teams that deliver positive results and outcomes for clients and their customers.

Michael Allen - Head of PMO

Michael is an experienced Project Manager delivering Change and Transformation in Banking, Automotive and Retail. He has 10 years’ experience in Financial Services, undertaking a wide variety of roles within banking operations.   Michael has delivered Programme Management and created PMO leadership organisations with strong control, governance and processes. As a certified ScrumMaster and PRINCE2 Practitioner, he is adept utilising Agile as well as the more traditional Waterfall principles.

Rupert Coles - Principal Consultant

Rupert has over 20 years' experience in leading the delivery of Global IT Operations within high tech private sector and blue light public sector organisations. As a senior consultant for the past 10 years, Rupert has developed core strength and experience in helping clients from a variety of commercial sectors in the key areas of: · Strategy design · Diagnosing and designing target operating models · Effecting organisational behaviour and cultural change · Mergers and acquisitions · Operational excellence · Digital transformation. Rupert is also an experienced CxO level mentor and advisor, guiding senior executives and teams to overcome complex problems.

Clare Bennett - Senior Consultant

Clare is Principal Consultant of Purple Management Consulting and has 20 years' experience in Technology. ​ Experienced c-suite consultant, enabling organisations to adapt to, controlling, and effect change. With core strength and experience in: strategy development, business development, strategic partnerships, portfolio, programme and project management, leadership and mentoring, and operational management.. She has experience in the delivery of business change and digital transformation programmes with a deep understanding of Purple’s products and services, enabling clients to leverage insights from a variety of sectors to achieve strategic outcomes.