Charles Stanley Communications Strategy case study

Charles Stanley – Telephony & Unified Communications Strategy

Charles Stanley & Co. Limited is one of the leading investment management companies in the UK, dedicated to serving the private investor.

The Challenge

Working to aggressive timescales, Charles Stanley had scheduled to move their dealing room environment in just three weeks from the initial project briefing. The new dealing room platform needed to be compatible with their existing Cisco based solution and speed of selection and implementation was of the essence.

The Charles Stanley IT leadership also wanted to use the opportunity to transform the provision and centralise the entire business telephony platform, which included voice recording, dealer board system and SIP Telephony breakout.

The Solution

Phase 1 – Delivering an IP Based dealer board system Dealer Boards

Phase 1 ensured the dealer boards were up and running with the design, configuration and installation of a SIP based dealer board system using IP Trade, fully integrated directly into the existing Cisco telephony platform. The phase was completed within the 3-week deadline and ensured that the new dealing environment was delivered for the go-live.

Phase 2 – Centralising Telephony Services Migration of ISDN to SIP

Purple Business Analysts reviewed bills from the previous 2 years and produced a Business Case for the removing of legacy BT ISDN circuits and replacing these with centralised SIP platform.

The review found that Charles Stanley had in excess of 4 times the amount of ISDN30 channels and 3 times the amount of required DDI channels. The decommissioning resulted in a saving in rental charges of over £100K per annum. Purple’s Solution Architect team then designed a centralised Public Switch Telephone Network services. By using SIP Technology delivered onto the Telephony platform meant all inbound and outbound calls come through the data centres and distribute across to the branch network accordingly.

Voice Recording

Charles Stanley’s legacy voice recording system was extremely expensive, difficult to support the multiple systems and the technology was unreliable. Purple architected a design to centralise all voice recording systems to redundant data centres. Leveraging the IP Network, removed equipment from the local branch and allowed one platform to deliver all voice recording services.

The Result
  • All telephony systems centralised providing simplified management and support
  • Saving in rental charges £100k Per Annum
  • Integrated voice recording into the dealer boards resulting in immediate financial playback
From the Client
Purple’s experience and knowledge of our industry ensured we delivered a platform that met and underpinned our business objectives. The credibility and reputation Purple were able to clearly demonstrate throughout the engagement reassured us that we had selected the right partner for our project.
IT Manager, Charles Stanley

Charles Stanley approached Purple to support them in replacing their 15-year-old dealing room telephony system.