Understanding the value of information
There are 2.5 quintillion bytes of data created each day. Data is the lifeblood of digital business, but many of us are not paying it enough attention.
Most companies are only using a fraction of the data that they capture, mainly due to siloed legacy systems and disjointed teams. But this doesn’t need to be the case.
Focusing on customer wants and needs is at the top of everyone’s minds because engaging and fulfilling customer experiences create loyal customers, who generate consistent income.
However, the modern customer is demanding. Their wants are many and their attention is hard to maintain. Understanding their behaviour, and their needs is difficult. This is where data provides an opportunity.
The data you are sitting on can be used to create insights that improve customer acquisition and retention, Purple’s Data Insight offering focuses on drawing this information out of the shadows and presenting it in an informative and actionable way.