Do You Know What Your Members are Thinking?
It’s not impossible to see their perspective.
In this Guide, Purple’s Janine Chasmer shares the tools and methodologies that allow you to understand who your members are, address their needs and deliver the value that they expect when deciding whether to purchase or renew membership.
The main learning outcomes for this Guide are:
- Understanding the Member Value Proposition
- Creating Member Personas
- Mapping the Member Journey
Fill out the form below and you will receive an email with the Guide shortly.