Articles, guidance and press releases.

2/3rds of Organisations Lack Vision for Digital Change
63% of organisations lack a clear and actionable vision to drive digital change, according to new research by Purple. The research, which surveyed delegates who attended the Digital Leader’s Summit
Purple Consultancy Shortlisted for Prestigious Tech Award
Alistair Sergeant, CEO of Purple, has been shortlisted for Digital Leader of the Year at flagship technology event, the Tech Leaders’ Awards. To be held at the Royal Lancaster, London
Banking on Good Cyber Security
Following several recent high-profile data breaches, including two which resulted in large fines and demonstrated the intent of the Information Commissioners Office (ICO), I thought it would be useful to
Digital Leader Summit – Video Recap
In June 2019, Purple Consultancy set out to put an event on for Leaders that would ultimately build a community. One that could share information, gain knowledge from experts and
Purple selected for G-Cloud 11
Purple is pleased to announce that it has been successful for inclusion in the G-Cloud 11 Framework. The framework has enabled Purple to successfully work with public-sector bodies in the UK
Become a Membership Mind Reader
Do You Know What Your Members are Thinking? It’s not impossible to see their perspective. In this Guide, Purple’s Janine Chasmer shares the tools and methodologies that allow you to
Why the CRM Market Must Change for the Membership Sector.
18 months ago, I gave a talk at a Memberwise breakfast seminar which was focused on CRM transformation programs for membership organisations.  A hot topic for most membership bodies/institutes looking to update
Digital Leader Summit – A Retrospective
At the beginning of the year, I set out to put an event on for Leaders that would ultimately build a community of leaders. One that could share information, gain
Don't Automate Inefficient Processes
Don’t Automate Inefficient Processes
Thinking about jumping on the automation bandwagon? Not so fast! So you’re thinking about introducing elements of automation into your organisation, and why not? Robotic Process Automation (RPA) is all
Can Digital Transformation Save Legacy Insurers?
Surviving in a Commoditised Environment.   It is not a great time to be a traditional insurance provider.  With the advent of new market entrants developing more targeted and focused
Transforming the Relationship Between Membership Bodies and Volunteer Groups 
Rogue Samaritans The relationship between membership bodies and their specialist or regional volunteer groups is one that has grown organically over time, typically to provide networking opportunities for members outside
How Financial Fraud Transforms Banking and Insurance
Insuring Cyber Security – A few weeks ago, TSB set the precedent of being the first UK bank to guarantee victims of fraud a refund on their losses. The losses
Key Takeaways from the 2019 Cyber Security and Cloud Global Expo
Last Friday at the 2019 Cyber Security and Cloud Global Expo, I saw some insightful talks from the BBC and Just Eat, (I immediately regret using the word takeaway in
Announcing the Digital Leader Summit
Purple is proud to announce our Annual Event, now officially launched! We are holding a one day Digital Leader conference in London on 13th June 2019. If you are a
Infographic: Structuring CRM Projects.
CRM projects are daunting. It’s no easy task to replace or install a system responsible for handling all of your customer data. For this reason, Purple recommends a careful and
 Securing CRM Data by Equipping your Staff
An organisation’s customer relationship management (CRM) system is at the centre of its business activities and serves as its main data set, for this reason it is an extremely attractive
Unlocking CRM’s Full Potential to Improve the Customer Experience.
Most people reading this will agree that the overall purpose of a CRM is to focus on the customer. This is true in a broad sense, however, time again this
Maintaining GDPR Compliance in 2019
At the time of writing, it has been almost 6 months since the GDPR deadline passed. If you are reading this, congratulations! You survived. But what is next for the
Building a Business Case for RPA
In our previous blog, we covered the ways that an organisation can begin to prepare for the implementation of Robotic Process Automation to their workplace. However, many of us are
Event Retrospective: Delivering Growth and Service Excellence through Innovation
Last Thursday Purple alongside Innervate and Microsoft hosted an event at the Lloyd’s of London building to discuss how organisations can deliver growth and service excellence through innovation. We welcomed
Living with the GDPR: Tips for ongoing compliance
INTRODUCTION The GDPR came into effect on 25th May 2018.  Some people have likened it to the millennium bug but, unlike Y2K, GDPR is here to stay.  The sheer size
Implementing Trustworthy Artificial Intelligence
AI – A broad brush term that means different things to different people. It can cover anything from shouting ‘Hey Siri’ into your phone, to analysing real time data and making
The Data Protection World Forum – Key Takeaways
It’s the day after the 2018 Data Protection World Forum and I’ve finished flicking back through the assorted data I collected via print and ones and zeros. Before I assess how to
Purple at Digital Excellence 2018
Purple were pleased to return to MemberWise’ Digital X conference last month, with around 450 delegates registered, it was not an event to be missed. The morning kicked off with
Nick David joins Purple as Executive Consultant
Purple are delighted to announce the appointment of Nick David to the role of Executive Consultant.  As our success goes from strength to strength within the Not-for Profit sector, we
Preparing for RPA, What You Need to Know
Across the spectrum of financial industries, there is a buzz surrounding the idea of automation. Since the early 2000’s when whispers began of RPA, it has been the dream of
Why Cyber Security is a Leader’s responsibility.
“The IT team looks after our Cyber Security.” Does this sound familiar? To most organisations, it is the norm. But in this decade the norm is no longer enough. Data
Defining Digital Transformation
Answering the question “What is Digital Transformation?” can mean different things to different people, but you can at least put it into a sentence. “Digital transformation is about bringing about
Improve cyber security
Improve Cyber Security – Easy Methods to Kickstart Your Programme
The Continuing Imperative To protect the data of your staff, your customers and your business partners, it is becoming increasingly more important that businesses adopt appropriate organisational and technological controls. 
Purple appointed to DOS 3 Framework
Purple recognised by DOS 3 Framework
Purple is delighted to announce that we have been appointed as suppliers on the Digital & Outcomes Specialists 3 (DOS 3) framework. Purple’s services will be live on the DOS 3
RPA benefit insurance
How can RPA Benefit Insurance?
With the steadily increasing adoption of RPA across the insurance sector, it’s important to understand whether your organisation could benefit from it’s deployment. So how can RPA benefit Insurance? Interface,
How RPA is re-inventing the insurance industry 
What is RPA? At its core, Robotic Process Automation (RPA) is the practice of enlisting robots to do the long and boring jobs in your organisation. For example, the kind
The Challenge of the Millennial Customer 
In 2017 ‘the millennials’ officially became the biggest presence in our workforce, a sign that this entire generation of technology savvy consumers have grown up. It should come as no
Championing Digital in Traditional Markets
It’s widely reported that insurance organisations are lagging behind when it comes to operating digitally. Claims of ‘legacy systems’ and ‘siloed information’ are common, but often fall on the deaf
GDPR: Don’t allow your Personal Data Inventory to let you down
It’s easy to pull together a superficial or even cosmetic Personal Data Inventory, but harder to produce one that is thorough enough to truly support GDPR compliance and add value. 
Are you protected from these data security risks?
Are you Protected from these Data Security Risks?
Data is to the digital world what atoms are to the physical world; a foundation, building blocks – but most importantly, data is information. 40 years ago, important documents were
purple ibd transformation
Purple to support the IBD with their Membership Transformation Project
The Institute of Brewing & Distilling  (IBD) has named Purple as their Partner for Digital Transformation. The continued partnership will allow Purple to work alongside the IBD, supporting them with
Member Value Proposition
How the Member Value Proposition can Improve Member Engagement
Looking to improve member engagement?  Then Member Value Proposition (MVP) is the place to start!   At MEMX2018 earlier this year, delegates were asked to confirm if they could articulate
Purple G-Cloud 10
Purple selected for G-Cloud 10.
Purple, an independent management consultancy, has been announced as an approved supplier on G-Cloud 10 by the UK Government. The organisation will provide a full range of Cloud support services to government organisations across the
higher education's changing landscape
Higher Education’s Changing Landscape
The very nature of Higher Education, how it is delivered and the role of institutions in society and the economy is changing, and will continue to change significantly in the
Why Digital Transformation should be an End to End Experience.
I’m often asked two questions, what is “Digital Transformation?” or “I need a Digital Strategy, where do I start?” True, digital transformation is about delivering a customer experience that gives
How Data Can Drive Customer Loyalty Programmes
Between Europe’s implementation of new data privacy law and the Facebook data privacy scandal, it has become clear that in 2018, data is king. Customer data is a coveted resource,
GDPR: life after the 25th of May.
So, you’ve mapped out a personal data inventory, you’ve raised GDPR awareness in your organisation and maybe you’ve even appointed a data protection officer. You’re safe in the knowledge that
Why CRM projects fail.
Customer Relationship Management (CRM) systems are not a new idea. Businesses and organisations have been using these systems for several years now, in order to manage their relationships as effectively as possible with customers, but these systems are
GDPR Readiness: It’s not too late!
Here’s where to start. The GDPR deadline is approaching fast, May 25th 2018 is getting harder and harder to ignore. If you have only recently found out about the GDPR, or if preparation
Purple continues its success supporting clients in the Third Sector by appointing Clare Bennett as Principal Consultant
Following another year of exceptional growth, Purple are pleased to announce the appointment of Clare Bennett as Principal Consultant, heading up the Third Sector practice. Clare has worked in the
Why Customer Journey Mapping should be the first step of your Digital Strategy
It’s 2018. The commercial landscape has been irreversibly changed. First by phone lines, and then the internet, email, apps. People have developed an expectation to have anything everywhere and whenever
Ten things you need to know, but nobody told you about GDPR
Current UK data protection legislation dates back to 1998 and, almost 20 years later, the way our data is stored is no longer relevant to 1998’s laws. The General Data
GDPR – An Executive Primer on the Basic Principles
The General Data Protection Regulation (GDPR) is high on the agenda for many data professionals, but for some executives and users of customer data, there is a much lower level
Purple announces the launch of DPO as a service (DPOaaS)
The General Data Protection Regulation (GDPR) comes into effect on 25th May 2018 and Data Protection Officers (DPOs) will be at the core of this new legal and compliance framework
Competitive Edge through Privacy by Design
Why the move to GDPR may help disruptors to create new competitive advantages? The GDPR has, in some people’s opinions, exponentially increased the burden of ensuring privacy of personal data
Purple run, ride and kayak 105 miles for Great Ormond Street Hospital
Late Summer Madness? Early September 2016, we spotted the Rat Race ‘Coast to Coast’ event was imminent and decided we liked the look of it with its: 7 mile trail
Purple selected by The Institute of Directors as Strategic Partner
Purple are pleased to announce a new strategic partnership with the Institute of Directors (IoD). Supporting the organisations corporate strategy to improve operating efficiency and risk management. The partnership will
Purple secures its place on G-Cloud 9
Purple are pleased to announce that we have been awarded a place on G-Cloud 9, the UK Government’s cloud services procurement framework. Through the framework, Purple will be providing a
Purple to support Manchester Metropolitan University with their Student Journey Transformation Programme
Purple are pleased to announce a new partnership with Manchester Metropolitan University. The Partnership is to support the University on the development and delivery of their Student Journey Transformation Programme.
Purple and Triaster announce continued strategic partnership
Purple, an independent management consultancy and Triaster, a software company leading the way in business process management, have announced a continued strategic partnership. The partnership will combine Purple’s expertise in
Managing the Customer Journey – Feedback
Following our recent webinar ‘Managing the Customer Journey’ we reached out to those who registered to find out what were there main barriers to successfully mapping the journey and improving
Purple have been awarded a place on the Governments Digital Outcomes & Specialists 2 Framework
Purple are delighted to announce that we have been awarded a place on the new Digital Outcomes and Specialists 2 framework: a simpler, clearer and faster way to buy from
Is the Public Sector more advanced in their “Cloud Transformation” then we give them credit for?
As part of our growth strategy, Purple has entered the world of Public Sector in order to advise specifically around business and technology transformation. My first job was to start
Purple renew partnership agreement with the CIOB to assist in delivery of membership transformation programme
Purple are proud to announce a continued partnership with the respected Membership body, the Chartered Institute of Building.  The partnership is to support the delivery of a new membership management solution