Announcing the Digital Leader Summit

Announcing the Digital Leader Summit

Purple is proud to announce our Annual Event, now officially launched! We are holding a one day Digital Leader conference in London on 13th June 2019. If you are a leader and looking to how you can leverage Digital...

Infographic: Structuring CRM Projects.

CRM projects are daunting. It’s no easy task to replace or install a system responsible for handling all of your customer data. For this reason, Purple recommends a careful and considered approach to procuring and...

Big Data and the 360 Customer View

Data, data everywhere….. Your average connected user today shares a mass of personal data as they engage with organisations through an increasing number of channels and applications. This means that behind every Tweet...