Values

Our Values

The Purple DNA

Collaboration

We work closely with our clients, prioritising open collaboration and honest communication.

Independence

We have always been, and will always remain 100% unbiased to deliver truly independent advice. 

Disruptive

We want to challenge the sectors that we work in. "We've always done it this way", isn't good enough for us. 

Honesty and Integrity

Our work comes as a fixed deliverable at an agreed price.

Straightforward

We engage clients through accessible visuals rather than long, bloated documents. 

Actions, not Words

The quality of our work speaks for itself. Our aim is to deliver value right from the start.